About Geffenz

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Decentraland Geffen Avatar

Hi I'm Geffen. I'm an accomplished design OG in the fintech space. For the past few years I've been working with the Electric Coin Company to help raise the user experience bar for Zcash, without sacrificing privacy.

Soft Skills
  • Communicative

  • Inclusive

  • Collaborative

  • Hands-On

  • Team player

Hard Skills
  • Figma/Sketch

  • After Effects

  • Invision/ProtoPie

  • Adobe Creative Cloud

  • AI Generation

Fun stuff:
  • Gnarsauce

  • Badtryp

  • Metaverse Landlord

Passion for Art,Design, Privacy, and all these weird NFTs and metaverses.

I hold a Bachelor's degree in Graphic Design and have been working in the design industry for over a decade. During this time, I have honed my skills in design principles, user experience, and front-end development. I'm proficient in design tools such as Adobe Creative Suite, Sketch, Adobe Xd and Figma, and have a deep understanding of front-end development languages like HTML, CSS, JavaScript & different types of frameworks.

My passion for development & design started when I was young, and I have pursued this passion by working with a variety of clients and projects over the years. I have worked with startups, small businesses, and large corporations - creating designs, UIs, and user experience flows to help develop software applications and mobile apps.

As a UX Design Manager, my focus is on creating outcomes while collaborating to ensure exceptional user experience. I believe that design should be user-centric, and my approach to the creative world reflects this belief. I work closely with my team to understand the requirements, conduct user-research, and create wireframes/prototypes to ensure the end goal. The final design should meet both user and business goals while also allowing a constant collaboration with the engineers and developers.

In my spare time, I enjoy exploring new design trends and technologies, attending design conferences and workshops, and sharing my knowledge with the design community. And also trying to learn more frameworks and libraries of javascripts like react.js, next.js, three.js or GSAP etc. I'm always excited to collaborate on new projects and would love to hear from you. Please feel free to get in touch if you have any questions or if you'd like to work together.

Some of the clients:
  • Electric Coin Company

    2018-2023

  • Capital One; Small Business Banking

    2014-2017

  • Creative Developer for mobile games company

    2009-2013

  • User Experience Designer for smart televisions

    2004-2008

  • Marketing and Ad Agency Microsite Production

    1998-2003

Approach
  • Wireframes

    Wireframes are a crucial tool in the design process, providing a blueprint for the layout and functionality of a digital product. To create effective wireframes, it's important to understand the user's needs and goals, as well as the requirements and constraints of the project.

  • Digital Design

    To create effective designs, it's important to understand the needs, goals, and behaviors of the target audience. This can be achieved through user research and testing, which can uncover insights about user preferences and pain points. Once this information is gathered, designers can create wireframes and prototypes to iterate and refine the design.

  • Webflow Development

    Webflow provides extensive design control, allowing users to customize every aspect of their websites. From typography and layouts to animations and interactions, users have the flexibility to create unique and visually appealing designs.

Awards & Recognitions

  • Zcash Mobile App

    Zcon 2022